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Print
by 
Hendricks, Erin.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials /
Available: Copies:
2. 
Cover image for Social marketing and behaviour change : models, theory and applications
by 
Brennan, Linda L. author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
3. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business
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5. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.
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6. 
Cover image for Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing
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7. 
Cover image for Consumer behaviour : implications for marketing strategy
by 
Quester, Pascale G. (Pascale Genevieve), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : implications for marketing strategy / Quester, Pascale G. (Pascale Genevieve
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8. 
Cover image for Handbook of research on marketing and corporate social responsibility
by 
Hill, Ronald Paul, editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
CONSUMER BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY -- 7.The CSR conundrum: understanding consumer
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by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.
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10. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the
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by 
Stricker, Bradley.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Consumer behavior -- South Africa -- Durban.
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by 
Marais, Erika.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed
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