Search Results for Consumer Behavior.

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354 Results Found

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Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated

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Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball.

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Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

Makhanya, Nomfundo.

Format:

Manuscript

Publication Date

2012

Excerpt:

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales

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A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

Kirk, Tristain.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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Cover image for Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Moodley, Darsini.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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Cover image for Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Pauling, Thomas Gordan.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumer behavior.

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Happy customers everywhere : how your business can profit from the insights of positive psychology

Schmitt, Bernd.

Format:

Books

Publication Date

2012

Excerpt:

Consumer behavior.

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10.

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices

Hasen, Jeff, 1958-

Format:

Books

Publication Date

2012

Excerpt:

's Effect on Mobile's Growth: Businesses, Especially Retail, Feel the Pinch -- ch. 18 Behavior Changes Seen

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11.

Luxury brand management : a world of priviledge

Chevalier, Michel, 1943-

Format:

Books

Publication Date

2012

Excerpt:

Consumer -- New Customer Expectations -- New Customer Behaviors -- Are Clients from Different Nationalities

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12.

Health care

Haugen, David M., 1969-

Format:

Books

Publication Date

2012

Excerpt:

treatments contribute to rising health care costs / Consumer behavior contributes to rising health care costs /

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