Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors