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229. 
Cover image for Sport marketing
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in
Available: Copies:
230. 
Cover image for Contemporary sport management
by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport
Available: Copies:
231. 
Cover image for Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
Available: Copies:
232. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
behavior -- Analyzing the marketplace -- Defining strategic approaches -- Developing the creative brief
Available: Copies:
234. 
Cover image for The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
by 
Mahajan, Vijay, 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
infrastructure and media, low literacy levels, and "unconventional" consumer behavior. With the right solutions
Available: Copies:
236. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior
Available: Copies:
237. 
Cover image for The Century of the self. Episode 1, Happiness machines
by 
Curtis, Adam.
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
238. 
Cover image for Market opportunity analysis : text and cases
by 
Stevens, Robert E., 1942-
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
239. 
Cover image for Marketing and multicultural diversity
by 
Rao, C. P.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
240. 
Cover image for The making of the consumer : knowledge, power and identity in the modern world
by 
Trentmann, Frank.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
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