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1. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior
Available: Copies:
2. 
Cover image for Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
by 
James, Christopher.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South
Available: Copies:
3. 
Cover image for Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
by 
Brivik, L. H.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products? /
Available: Copies:
4. 
Cover image for Handbook of qualitative research methods in marketing
Handbook of qualitative research methods in marketing
by 
Belk, Russell W.
Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers -- Research -- Methodology.
Available: Copies:
5. 
Cover image for Consumption and everyday life
Consumption and everyday life
by 
Paterson, Mark.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior -- Social aspects.
Available: Copies:
6. 
Cover image for The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys
The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys
The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys
by 
Payne, Joanne.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
Consumer behavior -- South Africa -- Durban.
Available: Copies:
7. 
Cover image for An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour
An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour
An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour
by 
Jones, Samantha.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
An investigation into the effectiveness of the Proudly South African brand in relation to consumer
Available: Copies:
8. 
Cover image for Brands laid bare : using market research for evidence-based brand management
Brands laid bare : using market research for evidence-based brand management
by 
Ford, Kevin.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- Research.
Available: Copies:
9. 
Cover image for Let them eat cake : marketing luxury to the masses-as well as the classes
Let them eat cake : marketing luxury to the masses-as well as the classes
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior.
Available: Copies:
10. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
11. 
Cover image for Business and society : a strategic approach to social responsibility
Business and society : a strategic approach to social responsibility
by 
Thorne, Debbie M.
Format: 
Books
Publication Date 
2005
Excerpt: 
improving ethical behavior -- Corporate governance -- Consumer and community relations -- Employee relations
Available: Copies:
12. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Market segmentation, targeting and positioning -- 9. Consumer behavior -- 10. Business-to-business (B2B
Available: Copies:
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