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2. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
dimensions of the consumer market -- Business and organizational customers and their buying behavior
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3. 
Cover image for Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
by 
Neal, Cathy M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer behaviour : implications for marketing strategy / Neal, Cathy M.
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4. 
Cover image for The social psychology of consumer behaviour
The social psychology of consumer behaviour
The social psychology of consumer behaviour
by 
Bagozzi, Richard P.
Format: 
Books
Publication Date 
2002
Excerpt: 
The social psychology of consumer behaviour / Bagozzi, Richard P.
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5. 
Cover image for Consumer behaviour in a week
Consumer behaviour in a week
Consumer behaviour in a week
by 
Cave, Sue
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behaviour in a week Cave, Sue
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6. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format: 
Books
Publication Date 
2001
Excerpt: 
and Systems for Decision Making. Consumer Behavior. Organizational Buying. Market Segmentation. The
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7. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
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8. 
Cover image for Consumer behaviour
Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
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9. 
Cover image for Emotional decisions : tradeoff difficulty and coping in consumer choice
Emotional decisions : tradeoff difficulty and coping in consumer choice
Emotional decisions : tradeoff difficulty and coping in consumer choice
by 
Luce, Mary Frances, 1967-
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behavior.
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11. 
Cover image for Internet marketing : readings and online resources
Internet marketing : readings and online resources
Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications
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