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1. 
Cover image for Applications in basic marketing : clippings from the popular business press
Applications in basic marketing : clippings from the popular business press
Applications in basic marketing : clippings from the popular business press
by 
Perreault, William D.
Format: 
Books
Publication Date 
1997
Excerpt: 
, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
Available: Copies:
2. 
Cover image for Small business management : an entrepreneurial emphasis
Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html
Format: 
Books
Publication Date 
1997
Excerpt: 
Requirements -- 12. Finding Sources of Financing -- 13. Consumer Behavior and Product Strategy -- 14. Pricing
Available: Copies:
3. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business
Available: Copies:
4. 
Cover image for Understanding the consumer : a psychological approach
Understanding the consumer : a psychological approach
by 
Statt, David A., 1942-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=780392&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
1997
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
5. 
Cover image for Consumer psychology for marketing
Consumer psychology for marketing
Consumer psychology for marketing
by 
Foxall, G. R.
Format: 
Books
Publication Date 
1997
Excerpt: 
Consumer behavior.
Available: Copies:
6. 
Cover image for Retail in the digital age
Retail in the digital age
by 
Cope, Nigel.
Format: 
Books
Publication Date 
1996
Excerpt: 
Consumer behavior
Available: Copies:
7. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
global consumer markets -- Behavioral dimensions of the consumer market -- Business and organizational
Available: Copies:
8. 
Cover image for Economics : principles, problems, and policies
Economics : principles, problems, and policies
by 
McConnell, Campbell R.
Table of contents http://www.gbv.de/dms/bowker/toc/9780070468146.pdf
Format: 
Books
Publication Date 
1996
Excerpt: 
Value of Education -- Consumer Behavior And Utility Maximization Two Explanations of the Law of Demand
Available: Copies:
9. 
Cover image for Applied consumer behaviour
Applied consumer behaviour
by 
Evans, Martin (Martin J.)
Format: 
Books
Publication Date 
1996
Excerpt: 
Applied consumer behaviour / Evans, Martin (Martin J.)
Available: Copies:
10. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1996
Excerpt: 
Markets and Market Behavior -- Multinational Market Regions and Market Groups -- Developing Global
Available: Copies:
11. 
Cover image for Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
1995 1994
Excerpt: 
Du Plessis, P. J. (Phillipus Jacobus), 1943- Consumer behaviour.
Available: Copies:
12. 
Cover image for Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
by 
Costa, Janeen Arnold.
Format: 
Books
Publication Date 
1995
Excerpt: 
Consumer behavior -- Cross-cultural studies.
Available: Copies:
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