IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
354 Results Found Subscribe to search results
000000IIE
Print
1. 
Cover image for Marketing : contemporary concepts and practices
Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
: Understanding and Selecting. Ch. 4. Marketing Research. Ch. 5. The Consumer Market and Buying Behavior. Ch. 6
Available: Copies:
2. 
Cover image for The Popcorn report : Faith Popcorn on the future of your company, your world, your life.
The Popcorn report : Faith Popcorn on the future of your company, your world, your life.
by 
Popcorn, Faith.
Format: 
Books
Publication Date 
1992 1991
Excerpt: 
Consumer behavior -- Forecasting.
Available: Copies:
3. 
Cover image for The Popcorn report : revolutionary trend predictions for marketing in the 90s.
The Popcorn report : revolutionary trend predictions for marketing in the 90s.
The Popcorn report : revolutionary trend predictions for marketing in the 90s.
by 
Popcorn, Faith.
Format: 
Books
Publication Date 
1992 1991
Excerpt: 
Consumer behavior -- Forecasting.
Available: Copies:
4. 
Cover image for Economics
Economics
Economics
by 
Samuelson, Paul A. (Paul Anthony), 1915-2009.
Format: 
Books
Publication Date 
1992
Excerpt: 
elements of supply and demand -- Supply and demand in individual markets -- Demand and consumer behavior
Available: Copies:
5. 
Cover image for Consumer behaviour : a South African perspective
Consumer behaviour : a South African perspective
Consumer behaviour : a South African perspective
by 
Du Plessis, P. J.
Format: 
Books
Publication Date 
1990
Excerpt: 
Consumer behaviour : a South African perspective / Du Plessis, P. J.
Available: Copies:
6. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format: 
Books
Publication Date 
1988
Excerpt: 
markets and buyer behavior -- Analyzing organizational markets and buyer behavior -- Analyzing competitors
Available: Copies:
Limit Search Results
Access Level
Author
Schiffman, Leon G.
(13)
Kotler, Philip.
(12)
Hawkins, Del I.
(10)
Kanuk, Leslie Lazar.
(9)
Peter, J. Paul.
(9)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Consumer behavior.
(165)
Marketing.
(45)
Motivation research (Marketing)
(22)
Marketing -- Management.
(16)
Marketing -- Psychological aspects.
(16)
Item Available
Advanced Search Location