-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix

Consumption (Economics) -- Social aspects.

management as well as detailed discussions about consumer behavior, sport publicity and public relations

advertising strategies -- Marketing and consumer behavior: the foundations of advertising -- Market

The social psychology of consumer behaviour / Bagozzi, Richard P.

Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5

Communication in marketing -- Social aspects.