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1. 
Cover image for The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
by 
Mahajan, Vijay, 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
infrastructure and media, low literacy levels, and "unconventional" consumer behavior. With the right solutions
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3. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational
Available: Copies:
4. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior
Available: Copies:
by 
James, Christopher.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South
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6. 
Cover image for Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Market segmentation, targeting and positioning -- 9. Consumer behavior -- 10. Business-to-business (B2B
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7. 
Cover image for Brands laid bare : using market research for evidence-based brand management
by 
Ford, Kevin.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- Research.
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8. 
Cover image for Market-driven thinking : achieving contextual intelligence
by 
Woodside, Arch G.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- Psychological aspects.
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9. 
Cover image for The selling of 9/11 : how a national tragedy became a commodity
by 
Heller, Dana A. (Dana Alice), 1959-
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- United States.
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10. 
Cover image for Irresistible empire : America's advance through twentieth-century Europe
by 
De Grazia, Victoria.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- Europe -- History -- 20th century.
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11. 
Cover image for Global marketing and advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943-
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- Cross-cultural studies.
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by 
Payne, Joanne.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
Consumer behavior -- South Africa -- Durban.
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