Search Results for Consumer behaviour

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310 Results Found

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

communications process and consumer behaviour -- The role of persuasion in integrated marketing communications

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Marketing tourism in South Africa

George, Richard, 1968- author.

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Format:

Books

Publication Date

2014

Excerpt:

the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in tourism

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Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

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The artist as a physical brand : do audiences have a reaction to artists' dress attire?

Muhwati, Olga.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

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The eye of the driver : an analysis of what men and women see in luxury cars

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

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Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

Consumer behavior.

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Social marketing and behaviour change : models, theory and applications

Brennan, Linda L. author.

Format:

Books

Publication Date

2014

Excerpt:

Consumer behavior.

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

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Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Stricker, Bradley.

Format:

Manuscript

Publication Date

2013

Excerpt:

Consumer behavior -- South Africa -- Durban.

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10.

Customer sense : how the 5 senses influence buying behavior

Krishna, Aradhna.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior.

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11.

Marketing

Kotler, Philip, 1931-

Format:

Books

Publication Date

2013

Excerpt:

and marketing research -- Consumer behaviour -- Business-to-business marketing -- PART 3. Implementing

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12.

The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

marketing -- Understanding customers. Consumer buying behaviour ; Organizational buying behaviour ; Market

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