Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Brand influences on gender roles in home and child care

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Gender stereotypes : the portrayal of mothers in food television advertisements

How clothing colour affects personal brand communiction and perception

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

An analysis of how brand reputation affects female consumer choice of cigarette brands

The effects of sensory branding on consumer purchase intent

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers