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3. 
Cover image for Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN
Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN
Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN
by 
De Kock, Kaitlin.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers -- Research -- South Africa -- KwaZulu-Natal.
Available: Copies:
4. 
Cover image for Handbook of developments in consumer behaviour
Handbook of developments in consumer behaviour
Handbook of developments in consumer behaviour
by 
Wells, Victoria.
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of developments in consumer behaviour / Wells, Victoria.
Available: Copies:
5. 
Cover image for Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps -- Direct-to-consumer
Available: Copies:
6. 
Cover image for On education : conversations with Riccardo Mazzeo
On education : conversations with Riccardo Mazzeo
On education : conversations with Riccardo Mazzeo
by 
Bauman, Zygmunt, 1925-2017.
Format: 
Books
Publication Date 
2012
Excerpt: 
. Defective consumers and never-ending minefields -- 15. Richard Sennett on difference -- 16. From Lacan
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7. 
Cover image for Marketing in the age of Google : your online strategy IS your business strategy
Marketing in the age of Google : your online strategy IS your business strategy
Marketing in the age of Google : your online strategy IS your business strategy
by 
Fox, Vanessa, 1972-
Format: 
Books
Publication Date 
2012
Excerpt: 
strategy can have a dramatic impact on how consumers interact with that business. But even more importantly
Available: Copies:
8. 
Cover image for Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
by 
Hasen, Jeff, 1958-
Format: 
Books
Publication Date 
2012
Excerpt: 
Listening to the Consumer -- ch. 8 The Brands Show Some Interest -- ch. 9 Mobile as a Natural Progression
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9. 
Cover image for Luxury brand management : a world of priviledge
Luxury brand management : a world of priviledge
Luxury brand management : a world of priviledge
by 
Chevalier, Michel, 1943-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer -- New Customer Expectations -- New Customer Behaviors -- Are Clients from Different Nationalities
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11. 
Cover image for Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
/ Joseph Plummer, James Forr, Katje Bressette -- 11: Crowdsourcing and Consumer Insights / Robin Pentecost
Available: Copies:
12. 
Cover image for Public finance : an international perspective
Public finance : an international perspective
by 
Greene, Joshua E.
Format: 
Books
Publication Date 
2012
Excerpt: 
management problems -- C.Consequences for efficiency -- D.Consequences for consumers -- E.Pricing at state
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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