IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
741 Results Found Subscribe to search results
000000000000IIE
Print
782. 
Cover image for What would Google do?
What would Google do?
by 
Jarvis, Jeff, 1954-
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
: from secrecy to sharing -- Google Cola: we?re more than consumers -- Service. Google Air: a social
Available: Copies:
783. 
Cover image for Hospitality business development
Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
: Hospitality consumer & product relationship -- ch. 3: Hospitality product and customer -- Learning objectives
Available: Copies:
784. 
Cover image for Cloud computing : technologies and strategies of the ubiquitous data center
Cloud computing : technologies and strategies of the ubiquitous data center
by 
Chee, Brian J. S.
Format: 
Books
Publication Date 
2010
Excerpt: 
progression that both consumers and enterprises are eager to embrace. As it can deliver those services
Available: Copies:
785. 
Cover image for Marketing through turbulent times
Marketing through turbulent times
Marketing through turbulent times
by 
Darroch, Jenny.
Format: 
Books
Publication Date 
2010
Excerpt: 
, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The
Available: Copies:
786. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
787. 
Cover image for Sensory marketing : research on the sensuality of products
Sensory marketing : research on the sensuality of products
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
788. 
Cover image for Brands and brand management : contemporary research perspectives
Brands and brand management : contemporary research perspectives
by 
Loken, Barbara.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing and consumer psychology series.
Available: Copies:
789. 
Cover image for Interpreting consumer choice : the behavioral perspective model
Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Interpreting consumer choice : the behavioral perspective model / Foxall, G. R.
Available: Copies:
790. 
Cover image for The psychology of marketing : cross-cultural perspectives
The psychology of marketing : cross-cultural perspectives
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer's preferences -- Cross-cultural studies.
Available: Copies:
791. 
Cover image for The automotive industry in a era of eco-austerity : creating an industry as if the planet mattered
The automotive industry in a era of eco-austerity : creating an industry as if the planet mattered
by 
Wells, P. E. (Peter E.), 1959-
Format: 
Books
Publication Date 
2010
Excerpt: 
technologies and business concepts, grounded in the distinct needs of different places and consumers, will be
Available: Copies:
792. 
Cover image for Consumer Behaviour & marketing communication
Consumer Behaviour & marketing communication
by 
Kazmi, S. H. H.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer Behaviour & marketing communication / Kazmi, S. H. H.
Available: Copies:
Limit Search Results
Access Level
Author
Independent Institute of Education. Vega School of Brand Leadership.
(52)
Schiffman, Leon G.
(13)
Hawkins, Del I.
(10)
Kanuk, Leslie Lazar.
(9)
Best, Roger J.
(7)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Consumer behavior.
(165)
Marketing.
(61)
Marketing research.
(31)
Branding (Marketing)
(30)
Consumer satisfaction.
(26)
Item Available
Advanced Search Location