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1. 
Cover image for Hospitality business development
Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
: Hospitality consumer & product relationship -- ch. 3: Hospitality product and customer -- Learning objectives
Available: Copies:
2. 
Cover image for The buying brain : secrets for selling to the subconscious mind
The buying brain : secrets for selling to the subconscious mind
The buying brain : secrets for selling to the subconscious mind
by 
Pradeep, A. K., 1963-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
3. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
their own set of online influencers, craft stories that will resonate with these consumers and spread
Available: Copies:
4. 
Cover image for The upside of irrationality : the unexpected benefits of defying logic at work and at home
The upside of irrationality : the unexpected benefits of defying logic at work and at home
by 
Ariely, Dan.
Format: 
Books
Publication Date 
2010
Excerpt: 
consumers go public -- Uses and misuses of revenge -- Making amends -- Part II. THE UNEXPECTED WAYS WE DEFY
Available: Copies:
5. 
Cover image for Cloud computing : technologies and strategies of the ubiquitous data center
Cloud computing : technologies and strategies of the ubiquitous data center
by 
Chee, Brian J. S.
Format: 
Books
Publication Date 
2010
Excerpt: 
progression that both consumers and enterprises are eager to embrace. As it can deliver those services
Available: Copies:
6. 
Cover image for Sensory marketing : research on the sensuality of products
Sensory marketing : research on the sensuality of products
Sensory marketing : research on the sensuality of products
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
7. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
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8. 
Cover image for Interpreting consumer choice : the behavioral perspective model
Interpreting consumer choice : the behavioral perspective model
Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Interpreting consumer choice : the behavioral perspective model / Foxall, G. R.
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9. 
Cover image for Connecting knowledge and performance in public services : from knowing to doing
Connecting knowledge and performance in public services : from knowing to doing
by 
Walshe, Kieran.
Format: 
Books
Publication Date 
2010
Excerpt: 
information Steven Van de Walle and Wouter Van Dooren; 4. Citizens, users or consumers: the voice of the
Available: Copies:
10. 
Cover image for The automotive industry in a era of eco-austerity : creating an industry as if the planet mattered
The automotive industry in a era of eco-austerity : creating an industry as if the planet mattered
by 
Wells, P. E. (Peter E.), 1959-
Format: 
Books
Publication Date 
2010
Excerpt: 
technologies and business concepts, grounded in the distinct needs of different places and consumers, will be
Available: Copies:
11. 
Cover image for Shopping : social and cultural perspectives
Shopping : social and cultural perspectives
Shopping : social and cultural perspectives
by 
Shaw, Jenny, 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumers -- History.
Available: Copies:
12. 
Cover image for Two billion cars : driving toward sustainability
Two billion cars : driving toward sustainability
Two billion cars : driving toward sustainability
by 
Sperling, Daniel.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
auto-industry, dysfunctional oil markets, short-sighted government policies, and unmotivated consumers
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Independent Institute of Education. Vega School of Brand Leadership.
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