The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

Consumer behavior

Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change

Twitter power : how to dominate your market one tweet at a time

Brand storming : managing brands in the era of complexity

Consumer behaviour

Black diamond

International business : managing globalization

Gender, design and marketing : how gender drives our perception of design and marketing