Search Results for Consumers

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Profitable marketing communications : a guide to marketing return on investment

Young, Antony, 1964-

Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006039729.html

Format:

Books

Publication Date

2007

Excerpt:

consumers, target customers -- Manage your communications portfolio -- Differentiate any way you can

Available: Copies:

Consumer culture and postmodernism

Featherstone, Mike.

Format:

Books

Publication Date

2007

Excerpt:

Consumer culture and postmodernism / Featherstone, Mike.

Available: Copies:

Advertising in modern and postmodern times

Odih, Pamela.

Publisher description http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html

Format:

Books

Publication Date

2007

Excerpt:

. Filling a critical gap in the literature, it examines the forms of consumer subjectivity resulting from

Available: Copies:

Getting rich first : life in a changing China

Hewitt, Duncan.

Format:

Books

Publication Date

2007

Excerpt:

revolution -- Floating people -- The land they left behind -- Consumers and citizens -- Culture shock

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Economics for business.

Begg, David.

Format:

Books

Publication Date

2007

Excerpt:

Part I:Economics for business Part II: Understanding markets Chapter 2: Consumers in the market

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Enterprise case studies 2 technology & innovation

TV Choice Productions.

Format:

Books

Publication Date

2007

Excerpt:

a technology-based business. It examines an online eyewear business that sells directly to consumers

Available: Copies:

The long tail : how endless choice is creating unlimited demand

Anderson, Chris, 1961-

Format:

Books

Publication Date

2007

Excerpt:

transformed by the Internet and the near infinite choice it offers consumers, so traditional business models

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Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior : buying, having, and being / Solomon, Michael R.

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International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

Organization -- Products and Services for Consumers -- Products and Consumers for Businesses I-- nternational

Available: Copies:

10.

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in

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11.

Explorations of marketing in society

Gundlach, Gregory T. (Gregory Thomas)

Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior.

Available: Copies:

12.

Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

Swanepoel, Clayton.

Format:

Manuscript

Publication Date

2007

Excerpt:

consumer-brand relationship / Swanepoel, Clayton.

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