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73. 
Cover image for Black economics : solutions for economic and community empowerment
by 
Kunjufu, Jawanza.
Format: 
Books
Publication Date 
2002 1991
Excerpt: 
African American consumers.
Available: Copies:
74. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and
Available: Copies:
75. 
Cover image for Advertising media planning
by 
Sissors, Jack Zanville, 1919-
Format: 
Books
Publication Date 
2002
Excerpt: 
Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and
Available: Copies:
76. 
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
2002
Excerpt: 
Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning
Available: Copies:
77. 
Cover image for Consumer behaviour in a week
by 
Cave, Susan, 1949-
Format: 
Books
Publication Date 
2002 2001
Excerpt: 
Consumer behaviour in a week / Cave, Susan, 1949-
Available: Copies:
78. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
. Government -- Ch. 19. Consumers and Investors -- Ch. 20. The Golden Age -- App. A. Code of Professional
Available: Copies:
79. 
Cover image for EVEolution : the eight truths of marketing to women
by 
Popcorn, Faith.
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Women consumers -- United States.
Available: Copies:
80. 
Cover image for The agenda : what every business must do to dominate the decade
by 
Hammer, Michael, 1948-
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer satisfaction.
Available: Copies:
81. 
Cover image for Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
82. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.
Available: Copies:
by 
Luce, Mary Frances, 1967-
Format: 
Books
Publication Date 
2001
Excerpt: 
Emotional decisions : tradeoff difficulty and coping in consumer choice / Luce, Mary Frances, 1967-
Available: Copies:
84. 
Cover image for Marketing channels
by 
Coughlan, Anne T.
Format: 
Books
Publication Date 
2001
Excerpt: 
, tires, garden products, and fast-moving consumer goods; and from maternity clothing, uninterruptible
Available: Copies:
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