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25.

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

by

Schindler, Jessica Lea.

Format:

Computer file

Publication Date

2015

Excerpt:

Branding (Marketing) -- South Africa.

Available: Copies:

26.

Cover image for Street law : practical law for South Africans

Street law : practical law for South Africans

by

McQuoid-Mason, David Jan.

Format:

Books

Publication Date

2015

Excerpt:

Consumer protection -- South Africa.

Available: Copies:

27.

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

by

Motloutsi, Tshianeo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

28.

Cover image for An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

by

Mbatha, Lethukuthula Ayanda.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa -- Johannesburg.

Available: Copies:

29.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

by

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

30.

Cover image for Saving South Africa's youth : building socially responsible brands in financial ...

Saving South Africa's youth : building socially responsible brands in financial ...

Saving South Africa's youth : building socially responsible brands in financial ...

by

Matubatuba, Tumisang.

Format:

Manuscript

Publication Date

2015

Excerpt:

Teenage consumers -- South Africa.

Available: Copies:

31.

Cover image for The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

by

Bester, Karle Marcell.

Format:

Manuscript

Publication Date

2015

Excerpt:

The art of online art marketing : consumer dynamics in online art purchasing : a South African

Available: Copies:

32.

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

by

Shier, James.

Format:

Manuscript

Publication Date

2015

Excerpt:

consumer behaviour in South Africa / Shier, James.

Available: Copies:

33.

Cover image for The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

by

Mbatha, Malandiswa.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- South Africa -- Attitudes.

Available: Copies:

34.

Cover image for Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

by

Steffen, Katharina.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

35.

Cover image for Consumer behaviour

Consumer behaviour

by

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

36.

Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

by

Gumede, Nozipho.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Affinity Advertising and Publishing.

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Melville, N. J. (Neville John)

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Botha, Elrie, 1970-

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Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Parumasur, Sanjana Brijball.

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Reader's Digest Association South Africa.

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Reekie, W. Duncan.

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Roberts-Lombard, Mornay.

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Subject

Consumers' preferences -- South Africa.

(16)

(14)

Consumer behavior -- South Africa.

(13)

Consumer protection -- Law and legislation -- South Africa.

(12)

Brand name products -- South Africa.

(8)

Consumers -- Research -- South Africa.

(8)

Marketing -- South Africa.

(8)

Marketing research -- South Africa.

(7)

South Africa. Consumer Protection Act, 2008.

(7)

Consumer behavior.

(6)

Trademarks -- South Africa.

(6)

Consumers -- South Africa.

(5)

Consumers, Black -- South Africa.

(5)

(5)

Brand name products.

(4)

Branding (Marketing)

(4)

Branding (Marketing) -- South Africa.

(4)

Consumers' preferences.

(4)

(4)

Consumer complaints -- South Africa.

(3)

Consumer protection -- Law and legislation.

(3)

Consumer protection -- South Africa.

(3)

(3)

Corporations -- South Africa.

(3)

Fashion merchandising -- South Africa.

(3)

Law -- South Africa -- Popular works.

(3)

Marketing research.

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Communication in marketing.

(2)

Consumer Protection Act, 2008 (South Africa)

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumer credit -- Law and legislation -- South Africa.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers -- South Africa -- Attitudes.

(2)

(2)

Credit -- Law and legislation -- South Africa.

(2)

Criminal justice, Administration of -- South Africa.

(2)

Criminal law -- South Africa.

(2)

Customer relations.

(2)

Domestic relations -- South Africa.

(2)

Internet marketing -- South Africa.

(2)

Juvenile justice, Administration of -- South Africa.

(2)

Labor laws and legislation -- South Africa.

(2)

Law -- Study and teaching -- South Africa.

(2)

Market segmentation -- South Africa.

(2)

Market segmentation.

(2)

Marketing -- South Africa -- Case studies.

(2)

Natural foods -- Marketing.

(2)

Social media -- South Africa.

(2)

Students as consumers -- South Africa.

(2)

Target marketing.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

AIDS (Disease) -- Patients -- South Africa.

(1)

AIDS (Disease) -- South Africa -- Prevention.

(1)

Advertising -- Research

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

(1)

Beauty culture -- South Africa.

(1)

Blacks -- South Africa -- Economic conditions.

(1)

Blacks -- South Africa -- Social conditions.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- South Africa.

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing) -- South Africa -- Durban.

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

Coca-Cola Company.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behaviour

(1)

Consumer credit -- South Africa.

(1)

Consumer satisfaction -- South Africa.

(1)

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- Research.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black -- South Africa -- Fiction.

(1)

Consumers, Black.

(1)

Consumption (Economics) -- South Africa.

(1)

Cosmetics industry -- South Africa.

(1)

Cross-cultural studies.

(1)

Debt -- South Africa.

(1)

Decision making

(1)

Decision making.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

Financial institutions -- Law and legislation -- South Africa.

(1)

(1)

Intellectual property.

(1)

Interest -- Law and legislation -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Internet marketing.

(1)

(1)

(1)

Marketing channels -- South Africa.

(1)

Marketing research -- South Africa -- Cape Town.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Middle class -- South Africa -- Fiction.

(1)

(1)

Neuromarketing -- South Africa.

(1)

(1)

Rich people -- South Africa -- Fiction.

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Social mobility -- South Africa.

(1)

Social status -- South Africa.

(1)

South Africa -- Economic conditions -- 1991-

(1)

South Africa -- Social conditions -- 1994-

(1)

Südafrika (Staat)

(1)

Teenage consumers -- South Africa.

(1)

Television advertising -- South Africa.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Verbraucherverhalten.

(1)

Women consumers -- South Africa -- Cape Town.

(1)

(1)

Young women -- South Africa.

(1)

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