The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Brands & branding in South Africa 2015.

Saving South Africa's youth : building socially responsible brands in financial ...

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Gender stereotypes : the portrayal of mothers in food television advertisements

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty