Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Money for nothing : indebtness and aspiration in South Africa

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Could the black diamond spending culture have an impact on a brand's health?

Does crime deter local tourists from visiting Johannesburg?

Brands & branding in South Africa 2013.

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

A smokers choice : exploring the relationship between South African students and their cigarette brands

The South African blogosphere : a youth consumer driven community