A smokers choice : exploring the relationship between South African students and their cigarette brands

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

The South African blogosphere : a youth consumer driven community

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Consumer behaviour : South African psychology and marketing applications

Brands & branding in South Africa 2012 : brands--the people's choice.

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context