Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

The South African blogosphere : a youth consumer driven community

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN