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Music and its relevance to brand personality amongst the female youth market

Makhuza, Ponatshego.

Format:

Computer file

Publication Date

2015

Excerpt:

Young consumers.

Available: Copies:

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

Ngobeni, Lesego.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research.

Available: Copies:

Alcohol affair : the influence of experiential marketing on purchase behaviour

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

Available: Copies:

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

De Canha, Justin D. C.

Format:

Manuscript

Publication Date

2015

Excerpt:

The feasibility of crisis management : a study of consumer perception and its impact on crisis

Available: Copies:

Social media and best practice : the consumer-brand relationship

Maw, Yan Aung.

Format:

Manuscript

Publication Date

2015

Excerpt:

Social media and best practice : the consumer-brand relationship / Maw, Yan Aung.

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The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

Bester, Karle Marcell.

Format:

Manuscript

Publication Date

2015

Excerpt:

The art of online art marketing : consumer dynamics in online art purchasing : a South African

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The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

King, Tayla Ann.

Format:

Manuscript

Publication Date

2015

Excerpt:

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda / King

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Introduction to sport marketing

Smith, Aaron, 1972-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing

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Focus groups : theory and practice

Stewart, David W.

Format:

Books

Publication Date

2015

Excerpt:

the Public Will Never See -- Impulsive Consumers, Shoplifters, and Focus Groups -- A Representative

Available: Copies:

10.

Evaluation fundamentals : insights into program effectiveness, quality, and value

Fink, Arlene, author.

Format:

Books

Publication Date

2015

Excerpt:

From Expert Consultation: Professionals, Consumers, Community Groups -- Evidence From Existing Data and

Available: Copies:

11.

CB : consumer behavior : student edition 6

Babin, Barry J.

Format:

Books

Publication Date

2015

Excerpt:

CB : consumer behavior : student edition 6 / Babin, Barry J.

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12.

Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

Young adult consumers.

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