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133.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

134.

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

De Canha, Justin D. C.

Format:

Manuscript

Publication Date

2015

Excerpt:

The feasibility of crisis management : a study of consumer perception and its impact on crisis

Available: Copies:

135.

Social media and best practice : the consumer-brand relationship

Maw, Yan Aung.

Format:

Manuscript

Publication Date

2015

Excerpt:

Social media and best practice : the consumer-brand relationship / Maw, Yan Aung.

Available: Copies:

136.

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Shier, James.

Format:

Manuscript

Publication Date

2015

Excerpt:

consumer behaviour in South Africa / Shier, James.

Available: Copies:

137.

Introduction to sport marketing

Smith, Aaron, 1972-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing

Available: Copies:

138.

Information technology for management : digital strategies for insight, action, and sustainable performance

Turban, Efraim, author.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html

Format:

Books

Publication Date

2015

Excerpt:

and risk management -- Winning, engaging, and retaining consumers with technology. Attracting buyers

Available: Copies:

139.

Consumer behavior

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Excerpt:

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

Available: Copies:

140.

Saving South Africa's youth : building socially responsible brands in financial ...

Matubatuba, Tumisang.

Format:

Manuscript

Publication Date

2015

Excerpt:

Teenage consumers -- South Africa.

Available: Copies:

141.

Music and its relevance to brand personality amongst the female youth market

Makhuza, Ponatshego.

Format:

Computer file

Publication Date

2015

Excerpt:

Young consumers.

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142.

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

Ngobeni, Lesego.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research.

Available: Copies:

143.

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

Motloutsi, Tshianeo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

144.

Alcohol affair : the influence of experiential marketing on purchase behaviour

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

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