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Principles of economics

Gans, Joshua, 1968- author.

Format:

Books

Publication Date

2015 2014

Excerpt:

. Income inequality and poverty -- Part VII: Topics for further study -- 22. The theory of consumer choice

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Social media marketing : theories & applications

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Excerpt:

Tribal Mainstream -- Tribes or Brand Communities -- ThinkBox: Tribal Consumers -- Tribal Consumers and

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Nutrition : an applied approach

Thompson, Janice, 1962-

Format:

Books

Publication Date

2015

Excerpt:

-- Nutrition and physical activity: keys to good health -- Food safety and technology: impact on consumers

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Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

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Cover image for The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Mbatha, Malandiswa.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- South Africa -- Attitudes.

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Cover image for Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Steffen, Katharina.

Format:

Manuscript

Publication Date

2014

Excerpt:

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using

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Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

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Brand influences on gender roles in home and child care

Pasiya, Malwande.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

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Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Friedman, Jessica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

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10.

Gender stereotypes : the portrayal of mothers in food television advertisements

Gumede, Nozipho.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

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11.

How clothing colour affects personal brand communiction and perception

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

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12.

50 shades of black : what does it mean to be beautiful and dark skinned today

Mokoena, Lotang.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

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