A smokers choice : exploring the relationship between South African students and their cigarette brands

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightment

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

The South African blogosphere : a youth consumer driven community

Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption