Consumers' preferences.

Brandstorm : surviving and thriving in the new consumer-led marketplace / Nickles, Elizabeth.

Consumer behavior -- Psychological aspects.

Marketing without advertising : brand preference and consumer choice in Cuba / Morales, Emilio

. Defective consumers and never-ending minefields -- 15. Richard Sennett on difference -- 16. From Lacan

/ Joseph Plummer, James Forr, Katje Bressette -- 11: Crowdsourcing and Consumer Insights / Robin Pentecost

Product innovation toolbox : a field guide to consumer understanding and research / Beckley

management problems -- C.Consequences for efficiency -- D.Consequences for consumers -- E.Pricing at state

Consumer satisfaction.

. III UNDERSTANDING CONSUMERS AND MARKETS -- 7. Consumer Behaviour and Brand Buying Decisions -- About

Handbook of developments in consumer behaviour / Wells, Victoria.

strategy can have a dramatic impact on how consumers interact with that business. But even more importantly