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1. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Product innovation toolbox : a field guide to consumer understanding and research / Beckley
Available: Copies:
2. 
Cover image for The little book of big customer satisfaction measurement
The little book of big customer satisfaction measurement
The little book of big customer satisfaction measurement
by 
Rao, Ajit, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer satisfaction.
Available: Copies:
3. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- Psychology.
Available: Copies:
4. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- Psychology.
Available: Copies:
5. 
Cover image for Brands & branding in South Africa 2012 : brands--the people's choice.
Brands & branding in South Africa 2012 : brands--the people's choice.
Brands & branding in South Africa 2012 : brands--the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
6. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Berndt, Adele.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer satisfaction.
Available: Copies:
8. 
Cover image for E-business
E-business
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2012
Excerpt: 
-Mail Technologies -- E-Business Revenue Models -- Selling to Consumers Online -- Selling to Businesses Online
Available: Copies:
9. 
Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer profiling.
Available: Copies:
10. 
Cover image for Developing world 12/13
Developing world 12/13
by 
Griffiths, Robert J.
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
-- 16. A few dollars at a time: How to tap consumers for development / Philippe Douste-Blazy and Daniel
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11. 
Cover image for Brandstorm : surviving and thriving in the new consumer-led marketplace
Brandstorm : surviving and thriving in the new consumer-led marketplace
Brandstorm : surviving and thriving in the new consumer-led marketplace
by 
Nickles, Elizabeth.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brandstorm : surviving and thriving in the new consumer-led marketplace / Nickles, Elizabeth.
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12. 
Cover image for Unconscious branding : how neuroscience can empower (and inspire) marketing
Unconscious branding : how neuroscience can empower (and inspire) marketing
Unconscious branding : how neuroscience can empower (and inspire) marketing
by 
Van Praet, Douglas.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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