Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

Do consumers purchase their perfume according to packaging or is it according to other factors?

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

The credit law of South Africa : a guide to consumers, credit users and credit grantors

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste