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1. 
Cover image for Global marketing and advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943-
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- Cross-cultural studies.
Available: Copies:
2. 
Cover image for Ethnic marketing : accepting the challenge of cultural diversity
by 
Pires, Guilherme Dias.
Format: 
Books
Publication Date 
2005
Excerpt: 
Minority consumers.
Available: Copies:
3. 
Cover image for Building great customer experiences
by 
Shaw, Colin, 1958-
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer satisfaction.
Available: Copies:
4. 
Cover image for The future of men
by 
Salzman, Marian L.
Format: 
Books
Publication Date 
2005
Excerpt: 
male consumers." "In this tour, the future of men identifies the many causes for the change to the male
Available: Copies:
5. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
; Experiential marketing ; Long-form content ; Communal marketing ; Consumer-generated content ; Search ; Music
Available: Copies:
6. 
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
2005
Excerpt: 
Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning
Available: Copies:
7. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2005
Excerpt: 
advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the
Available: Copies:
8. 
Cover image for Kidnapped : how irresponsible marketers are stealing the minds of your children
by 
Acuff, Dan S., 1942-
Format: 
Books
Publication Date 
2005
Excerpt: 
Child consumers -- United States.
Available: Copies:
9. 
Cover image for The consistent consumer : predicting future behavior through lasting values
by 
Beller, Ken.
Format: 
Books
Publication Date 
2005
Excerpt: 
The consistent consumer : predicting future behavior through lasting values / Beller, Ken.
Available: Copies:
10. 
Cover image for Trillion-dollar moms : marketing to a new generation of mothers
by 
Bailey, Maria T.
Format: 
Books
Publication Date 
2005
Excerpt: 
New Age consumers -- United States.
Available: Copies:
11. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future
Available: Copies:
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