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1. 
Cover image for Global marketing and advertising : understanding cultural paradoxes
Global marketing and advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943-
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- Cross-cultural studies.
Available: Copies:
2. 
Cover image for Ethnic marketing : accepting the challenge of cultural diversity
Ethnic marketing : accepting the challenge of cultural diversity
Ethnic marketing : accepting the challenge of cultural diversity
by 
Pires, Guilherme Dias.
Format: 
Books
Publication Date 
2005
Excerpt: 
Minority consumers.
Available: Copies:
3. 
Cover image for Building great customer experiences
Building great customer experiences
by 
Shaw, Colin, 1958-
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer satisfaction.
Available: Copies:
4. 
Cover image for The future of men
The future of men
by 
Salzman, Marian L.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
male consumers." "In this tour, the future of men identifies the many causes for the change to the male
Available: Copies:
5. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
; Experiential marketing ; Long-form content ; Communal marketing ; Consumer-generated content ; Search ; Music
Available: Copies:
6. 
Cover image for The consistent consumer : predicting future behavior through lasting values
The consistent consumer : predicting future behavior through lasting values
by 
Beller, Ken.
Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
The consistent consumer : predicting future behavior through lasting values / Beller, Ken.
Available: Copies:
8. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future
Available: Copies:
9. 
Cover image for The visionary package : using packaging to build effective brands
The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Section 2. The consumer mindset. 4. Package design and the consumer : The silent mind bender ; It
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10. 
Cover image for The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys
The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys
The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys
by 
Payne, Joanne.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
Consumer behavior -- South Africa -- Durban.
Available: Copies:
12. 
Cover image for An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour
An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour
An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour
by 
Jones, Samantha.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
An investigation into the effectiveness of the Proudly South African brand in relation to consumer
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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