Search Results for Consumers.

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740 Results Found

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601.

Customer behaviour : consumer behaviour and beyond

Widing, Robert E.

Format:

Books

Publication Date

2003

Excerpt:

Customer behaviour : consumer behaviour and beyond / Widing, Robert E.

Available: Copies:

602.

Advertising and societies : global issues

Frith, Katherine Toland.

Format:

Books

Publication Date

2003

Excerpt:

" -- Children as consumers -- Advertising of controversial products -- Advertising and gender representation

Available: Copies:

603.

New consumer marketing : managing a living demand system

Baker, Susan.

Table of contents http://www.loc.gov/catdir/toc/wiley031/2003007455.html

Format:

Books

Publication Date

2003

Excerpt:

New consumer marketing : managing a living demand system / Baker, Susan.

Available: Copies:

604.

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

Available: Copies:

605.

Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and

Available: Copies:

606.

The advertising handbook

Brierley, Sean, 1966-

Format:

Books

Publication Date

2002

Excerpt:

Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

Available: Copies:

607.

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

and services for consumers -- 13. Products and services for businesses -- 14. International marketing

Available: Copies:

608.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

Consumer behavior.

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609.

The social psychology of consumer behaviour

Bagozzi, Richard P.

Format:

Books

Publication Date

2002

Excerpt:

The social psychology of consumer behaviour / Bagozzi, Richard P.

Available: Copies:

610.

Consumer behaviour : implications for marketing strategy

Neal, Cathy M.

Format:

Books

Publication Date

2002

Excerpt:

Consumer behaviour : implications for marketing strategy / Neal, Cathy M.

Available: Copies:

611.

Sports marketing : a strategic perspective

Shank, Matthew D.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning

Available: Copies:

612.

Consumer behaviour in a week

Cave, Susan, 1949-

Format:

Books

Publication Date

2002 2001

Excerpt:

Consumer behaviour in a week / Cave, Susan, 1949-

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