Consumer behaviour : South African psychology and marketing applications / Botha, Elrie, 1970-

. It's a celebration of the power of earned media in a world where we are, as consumers of media

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

volunteering in Australia -- Employee giving -- Involving employees in sustainability -- Consumers: Sustainable

Social Media -- Social Media Marketing -- Careers in Social Media -- 2.Social Consumers -- Segmentation

-- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a

An exploration of consumer tribes and their role in strategic brand communication / Cressy

policies -- Part 3: Supply and demand II: Markets and welfare -- 7. Consumers, producers and the efficiency

Consumer behavior : buying, having, and being / Solomon, Michael R. author.

Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

Consumer Behaviour 4e Roberts-Lombard, Mornay