Corporate communication / Argenti, Paul A.

international typographic style ; The New York school ; Corporate identity and visual systems ; The conceptual

brand -- 1.3.What is positioning? -- 1.4.Roadmap -- 2.Corporate Identity (Step 1) -- 2.1.Introduction

for brand recall -- Elements of corporate identity -- Headlines for websites -- 08.Dealing with

-- Commercialization -- Competitive balance -- Conflict -- Context -- Control -- Corporate social responsibility (CSR

-- Customer care and service -- Corporate identity -- Positioning by brand endorsement -- Positioning related

Corporate social strategy : stakeholder engagement and competitive advantage / Husted, Bryan, 1957-

Corporate communication : a guide to theory and practice / Cornelissen, Joep.

identity; packed with exercises and tutorials for students, and real-world graphic design briefs. This

by professional designers, corporate executives, and in-house marketing departments as an essential

branding as an alternative approach to local authority corporate identity -- Chimney pots campaign.

The theory and practice of corporate communication : a competing values perspective / Belasen, Alan