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38. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Marketing -- Management.
Available: Copies:
39. 
Cover image for Converting customer value : from retention to profit
by 
Murphy, John A., 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Management.
Available: Copies:
40. 
Cover image for Beyond six sigma : profitable growth throuth customer value creation
by 
Plaster, Gary.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
41. 
Cover image for The outside-in corporation : how to build a customer-centric organization for breakthrough results
by 
Bund, Barbara.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Management.
Available: Copies:
42. 
Cover image for Customer service delivery : research and best practices
by 
Fogli, Lawrence.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Management.
Available: Copies:
43. 
Cover image for Electronic customer relationship management
by 
Fjermestad, Jerry.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Management.
Available: Copies:
by 
Payne, Adrian.
Format: 
Books
Publication Date 
2006
Excerpt: 
Handbook of CRM : achieving excellence in customer management / Payne, Adrian.
Available: Copies:
by 
Seybold, Patricia B.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
46. 
Cover image for The lovemarks effect : winning in the consumer revolution
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Management.
Available: Copies:
by 
Wilson, Jerry R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
48. 
Cover image for Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research
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