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Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip.

Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368

Format:

Electronic Resources

Publication Date

2003

Excerpt:

Marketing insights from A to Z : 80 concepts every manager needs to know / Kotler, Philip.

Available: Copies:

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Excerpt:

Flyers, Brochures, Bulletins, and Invitations Direct Mail and Database Direct Marketing Catalogs: A

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

Marketing for hospitality and tourism / Kotler, Philip.

Available: Copies:

Strategic electronic marketing : managing e-business

Kleindl, Brad Alan, 1955-

Format:

Books

Publication Date

2001 2000

Excerpt:

Database marketing.

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Direct and interactive marketing

Sargeant, Adrian.

Format:

Books

Publication Date

2001

Excerpt:

Direct and interactive marketing / Sargeant, Adrian.

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Management information systems

McLeod, Raymond.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009418117&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Management information systems

Format:

Books

Publication Date

2001

Excerpt:

Methodologies -- The Computer as a Problem-Solving Tool -- Fundamentals of Computer Processing -- The Database

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Wired marketing : energizing business for e-commerce

Hardaker, Glenn.

Format:

Books

Publication Date

2001

Excerpt:

Wired marketing : energizing business for e-commerce / Hardaker, Glenn.

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Opportunities in direct marketing careers

Basye, Anne.

Format:

Books

Publication Date

2000

Excerpt:

Direct marketing -- Vocational guidance -- United States.

Available: Copies:

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

Marketing research : a practical approach for the new Millennium / Hair, Joseph F.

Available: Copies:

10.

Exploring direct marketing

O'Malley, Lisa.

Format:

Books

Publication Date

1999

Excerpt:

Exploring direct marketing / O'Malley, Lisa.

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11.

Sams teach yourself Microsoft Office 2000 in 21 days

Ulrich, Laurie Ann.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=12203

Format:

Electronic Resources

Publication Date

1999

Excerpt:

Worksheet Depth and Power Building an Excel Database Creating and Using Charts Automating Word and Excel

Available: Copies:

12.

Data mining techniques : for marketing, sales, and customer support

Berry, Michael J. A.

Format:

Books

Publication Date

1997

Excerpt:

Data mining techniques : for marketing, sales, and customer support / Berry, Michael J. A.

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