behaviour, including models of consumer behaviour which have been adapted for tourism -- Pt. 2. The Purchase-decision

in decision making 1 -- Uncertainty in decision making 2 -- Linear relationships in business

decision making -- Household customer decision making -- Business and government customer decision making

Documentation -- 4. Writing a Complete Program -- 5. Making Decisions -- 6. Looping -- 7. Control Breaks -- 8

Decision making.

-- Learning Objectives -- Role of Marketing Research in Managerial Decision Making -- Factors that Influence

environment, exploring the nature of information and its use in managerial decision making.

for decision making ; Implications of decision making for decision support systems -- Important

Decision-making -- Data processing.

Decision-making -- Computer simulation.

Meeting Leader's Role -- Structuring Decision-Making Meetings -- Generating Alternatives -- Choosing Among

: Model and Benefits -- Ch. 3. Making the Decision to Go Ahead -- Ch. 4. Getting Started -- Ch. 5. Linking