excite, inform and surprise. New York's streets are acutely observed and presented in a designer's

of disciplines. Because no one can be an expert on everything, designers have always had to search

Furniture designers -- United States -- Biography.

designers, Rules of Play is a textbook, reference book, and theoretical guide. It is the first comprehensive

Type designers -- Exhibitions.

groundbreaking work from the international designers who are defining these new arenas. Covering categories that

, interface designers, cultural critics, and individuals working across disciplines. The contributors include

"The pressure on packaging designers to create innovation, attraction and distinction for a product

Abram Games, graphic designer : maximum meaning, minimum means / Games, Naomi, 1951-

Fashion designers -- France -- Pictorial works.

technicalities -- Display type -- Text -- Glossary -- Designer's checklist.

advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar