Exploring strategy : text and cases / Johnson, Gerry, author.

Web site development.

performance and development -- Appendix a: review of personal skills and employability -- Glossary -- Index.

management organization -- Category strategy development -- Supplier evaluation and selection -- Supplier

The concept of strategy and the rational/formal approach to strategy development -- Alternative

Development Strategy -- Developing and Implementing the Best Marketing Strategy -- Summary -- Questions for

Development change and the change agent : facilitation at grassroots / Theron, F. (Francois), 1954

Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis

-- Prepare For The Job -- Know Your Content -- Use Questioning As An Instructional Strategy -- Create a

: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy

and development. The book is illustrated liberally with screenshots from CRM software applications and

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling