275 Results Found Subscribe to search results
000000000000IIE
Print
97. 
Cover image for Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
and development. The book is illustrated liberally with screenshots from CRM software applications and
Available: Copies:
98. 
Cover image for Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling
Available: Copies:
99. 
Cover image for International management : culture, strategy, and behavior
by 
Luthans, Fred.
Format: 
Books
Publication Date 
2015
Excerpt: 
International management : culture, strategy, and behavior / Luthans, Fred.
Available: Copies:
100. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy
Available: Copies:
101. 
Cover image for Strategic marketing : decision making & planning
by 
Reed, Peter.
Format: 
Books
Publication Date 
2015
Excerpt: 
-market strategies7. New product development strategies 8. Penetration marketing strategies 9. Market development
Available: Copies:
102. 
Cover image for International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
Development: Amartya Sen -- Map 3.3 Average Annual Growth Rate in GDP per Capita, 2002--2011 -- Map 3.4 Human
Available: Copies:
103. 
Cover image for The price of global health : drug pricing strategies to balance patient access and the funding of innovation
by 
Schoonveld, Ed.
Format: 
Books
Publication Date 
2015
Excerpt: 
development -- Payer segmentation -- Key situation factors : the podium approach -- The best price framework
Available: Copies:
104. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
Available: Copies:
105. 
Cover image for Professional application lifecycle management with Visual Studio® 2013
by 
Gousset, Mickey, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Application software -- Development.
Available: Copies:
106. 
Cover image for International perspectives on business innovation and disruption in the creative industries : film, video and photography
by 
DeFillippi, Bob, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
crowdfunding in documentary filmmaking and audience development / Mary Elizabeth Luka -- 10.Crowdsourcing in
Available: Copies:
107. 
Cover image for Global Business Today
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2014
Excerpt: 
structure of international business -- The strategy of international business -- Entering foreign markets
Available: Copies:
108. 
Cover image for Media sociology : a reappraisal
by 
Waisbord, Silvio R. (Silvio Ricardo), 1961- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
structure : a media sociology manifesto / Linking media sociology to political development in trans
Available: Copies:
Limit Search Results
Access Level
Author
Format
Language
Subject
Item Available