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1. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
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2. 
Cover image for Advertising outdoors : watch this space!
by 
Bernstein, David, 1928-
Format: 
Books
Publication Date 
1997
Excerpt: 
Bernstein focuses on the history and development of outdoor advertising, looking at the rise of
Available: Copies:
3. 
Cover image for Organizational communication : challenges of change, diversity, and continuity
by 
Neher, William W.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Development of Organizational Theories : Classical and Scientific Management Theories -- 5. Human Relations
Available: Copies:
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Product strategy -- 7. New product planning and development -- 8. Promotion strategy : advertising and
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5. 
Cover image for Tanaka Ikko : graphic master
by 
Calza, Gian Carlo.
Format: 
Books
Publication Date 
1997
Excerpt: 
the development of Tanaka's work over the last few decades, and sets his work in context of Japanese
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6. 
Cover image for Guns, germs, and steel : the fates of human societies
by 
Diamond, Jared M.
Format: 
Books
Publication Date 
1997
Excerpt: 
food production ; How to make an almond : the unconscious development of ancient crops ; Apples or
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7. 
Cover image for Notebooks of the mind : explorations of thinking
by 
John-Steiner, Vera, 1930-
Format: 
Books
Publication Date 
1997
Excerpt: 
origins, development and fruits of human inspiration.
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8. 
Cover image for Art, space and the city : public art and urban futures
by 
Miles, Malcolm.
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Art in urban development -- Art and metropolitan public transport -- Art in health services -- Art as
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9. 
Cover image for An introduction to tourism
by 
Lickorish, Leonard J. (Leonard John)
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Tourism policy, planning and development -- The role of government -- Tourism in developing countries
Available: Copies:
10. 
Cover image for Global information and world communication : new frontiers in international relations
by 
Mowlana, Hamid, 1937-
Format: 
Books
Publication Date 
1997
Excerpt: 
communication systems and policies -- Communication and development: the emerging orders -- International
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11. 
Cover image for Sensation and perception
by 
Matlin, Margaret W.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Perceptual Development.
Available: Copies:
12. 
Cover image for A dictionary of geography
by 
Mayhew, Susan.
Format: 
Books
Publication Date 
1997
Excerpt: 
development. There is also extensive discussion of the most recent advances in and information on topics such
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