-- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value

consumer behavior and features coverage of social media, digital consumption and up to date marketing

Doing digital methods / Rogers, Richard, 1965- author.

Media studies : critical African and decolonial approaches / Chiumbu, Sarah, editor.

Digital PR / Whatmough, Danny, author.

Digital you : real personal branding in the virtual age / Arruda, William, 1961- author.

Digital media -- Problems, exercises, etc.

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

: low-involvement brands -- Brand innovation and digital media -- Brand portfolio management -- People

marketing -- Social media marketing as a cornerstone of strategy -- Experiencing the digital customer

Social media marketing / Tuten, Tracy L., 1967- author.