negotiation, without assuming students' prior knowledge or working experience. It also explores cutting edge

Cottrell. Her tried and tested approach, based on over 20 years' experience of working with students, has

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natives -- The inevitability of immersive marketing -- The future of customer experience -- The marketing

Ronald Smith bring their experience as instructors and public relations professionals to the book

Strategy -- Chapter 11: Digital Customer Experience Management -- Chapter 12: Digital Operations Management.

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: prioritizing the consumer experience -- Leadership : who is steering this ship? -- Establishing and

experience as award-winning experts in creative advertising, this new edition offers real-world insights on

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studies, Interaction Design will also prove to be indispensable for interaction design and user experience