-- Home sweet home -- Choosing your external team -- Assessing the competition -- Forecasting profit

including revenue forecasting, wage scheduling, budgeting, P & L critiques, purchasing procedures and cost

-- Multiple regression -- Model building -- Time series analysis and forecasting -- Nonparametric statistics

laws of marketing -- Measuring how marketing really works -- Tracking trends and forecasting futures

-- Planning in case / Lawrence Wilkinson -- Forecasting : whoops! -- Plans in case you are stuck / Karl Weick

Forecasting: Historical Data: Criteria for Selecting a Forecasting -- Method: Forecast Models -- Quantities to

Economic forecasting -- Econometric models -- Evaluation.

characteristics of the airlines -- 7. Airline management and organization -- 8. Forecasting methods -- 9. Airline

Social ecology -- Forecasting.

Disasters -- Forecasting.

Sports administration -- Forecasting.

plan -- 10. Place : the customer and distribution plan -- 11. Marketing information, forecasting and