-- Marketing objectives and strategies -- Marketing research and forecasting -- The marketing audit : customers

Nature -- Effect of human beings on -- Forecasting.

Tourism -- Forecasting.

Forecasting -- Study and teaching (Higher)

. Budgeting: Forecasting Your Company's Financial Future -- 8. Practical Tools for Management Decisions

Retail trade -- Forecasting.

. Layout -- Part 5. Operating decisions -- 11. Supply-chain management -- 12. Forecasting -- 13. Inventory

forecasting and sales planning -- Motivating salespeople -- Performance evaluations -- Sales force automation

Importance of Forecasting -- Seven Steps in the Forecasting System -- Forecasting Approaches -- Time

-- Human Resources Planning -- Why Plan? -- What Is Planning? -- Forecasting -- The Human Resources Process

Advertising -- Forecasting.

-- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in