Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

Digital design UX

History of art

New wave typography

The importance of internal communication within organisations towards building brand identity

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?