Celebrity endorsements : celebrities steal the limelight

The South African blogosphere : a youth consumer driven community

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity

Lending a helping hand : how alcohol can make a difference

A study on the experiential exploration of the Birds Café brand

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Province

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

Villains vs saints : emotional branding and its influence on Generation Y

Online retail and the mobile phone in South Africa

Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and services

Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to it