Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Putting the window back on display : innovation in South African window display

Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societies

Stilettos : decorating the stiletto

The lonely generation

A grounded theory approach to applying change management principles to the rebranding process

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

David and Goliath : a study of the South African domestic airline business from a brand health perspective

Subcultural style and microblogging

Advertising through the extreme

Wear your brand : a study on co-branding and brand associations in the fashion industry