The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

Product placement in the era of digital technologies

A grounded theory approach to applying change management principles to the rebranding process

Intangible made tangible

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Scratching your name

Celebrity endorsements : celebrities steal the limelight

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

A study on the experiential exploration of the Birds Café brand

Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African context

Villains vs saints : emotional branding and its influence on Generation Y

Online retail and the mobile phone in South Africa