Public ownership of icons : Nelson Mandela as a case study

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

South Africa's political economy : the brand state of our nation

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Scratching your name

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Putting the window back on display : innovation in South African window display

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Bull shift to bull power : investigating Red Bull studio's branded impact on Cape Town's electronic music industry

Perceptions of female beauty in advertising and the influence of society

An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle

Singletrack : brand love in the SA mountain bike scene