Developing a methodology for ludology

The employee influence on the brand equity of small service firms

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Critical success factors for Cape Town based rock bands to build a brand identity and create value

Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africa

The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queens

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

Bubbling under : could township tech be the 'new kwaito'?

Silence as a crisis communications strategy on social media

Beyond celebrity endorsement

The psychological influence of Instagram on young women

The evolution of black branding and the death of brand loyalty