Can corporate blogging be used as a tool to increase brand credibility

Faking it : the effect of counterfeit fashion capitals on consumer psyyche

Do hair care brands over promise and under deliver? : a study of brand promises and women's relationships with these promises

Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market

Investigating the 'Eco-Friendly' brand : a look at 'eco-friendly' clothing

Rastafaranianism as a culture brand : is its brand image diluting the culture's value

In what way is the South African government's transformation policy affecting the Springbok brand?

Designing the psychological make-up of the consumer who buys counterfeit brands

The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industry

An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations

Marketing alternative rock music with branding : a South African perspective

The perceptions of the brand voodoo within the South African youth market