Leveraging thought leadership through social media to build brand equity for fitness brands

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities

Flash point Fire rescue: a thrilling game of fighting fire, rescuing victims and teamwork

Art and design theory and research 3

Measuring consumer attitude towards Lays Stax

Mountain Valley Farm's brand development

The country of origin effect on Proudly South African FMCG products

Whose YouTube : a postmodern perspective & corporate power?

Kasi business uplifting ourselves

A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arena