The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

Analysis Orlando Pirates Football Club make use of social media in building their brand equity

Is brand South Africa creating a positive rainbow nation for our millennials

Shopper marketing in South Africa

Are international fashion retailers taking aim at Mr Price based brand equity?

The effect of organisational culture and structure on creativity within the advertising industry

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

An investigation of brand names as product names in the South African context